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Evaluative Language in Electronic Product Reviews
Polášek, Radek ; Mihai, Hana (referee) ; Reich, Pavel (advisor)
Tato práce bude zaměřena na ohodnocení jazyka v recenzích mobilních telefonů. K tomuto účelu bude použita recenze Apple iPhone 7. Apple má širokou nabídku produktů, jmenujme počítače, tablety, hodinky nebo mp3 přehrávače. Mobilní telefony jsou ale jedním z nejpopulárnějších produktů. Z tohoto důvodu, jsou recenze mobilních telefonů perfektním zdrojem pro tuto tezi. Účel této práce je analyzovat a demonstrovat prostředky ohodnocení jazyka v reklamní mluvě a odhalení strategií a jazykových prostředků použitých k ovlivnění čtenáře, při apelování na city, morálku a estetiku chápání. Předpokládám, že recenze jsou zaujaté díky použité formě jazyka, která může obsahovat osobní názory autora nebo metody manupulace se čtenářem. Tyto metody mohou být použity při stylizaci textu, mohou apelovat na emoce nebo sociální zázemí čtenáře nebo mohuu být použity při rozhodování o tom zda a jaké informace v recenzi poskytnout. Tato teze ověří, zda je tato hypotéza platná.
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PATTERN PAINT ROLLER LAB
Giacintová, Zdeňka ; Arndt, Jan (referee) ; Ondrík, Jozef (advisor)
My work focuses on the technique of pattern paint rollers and their historical context. Above all, the work presents an opportunity for me to engage with a phenomenon that was very popular in its time and to explore its potential beyond traditional perceptions. Through a series of tests, I experimented with creating new designs and explored the possibilities of this technology, which included, for example, tests of the materiality and size of the roller matrix or the transfer of the decor from its typical interior setting to an exterior environment.
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MISSING AND DISAPPEARING
Langer, Jan ; Havlík, Vladimír (referee) ; Mikyta, Svätopluk (advisor)
This work documents the author's interest in drawing and is based on the mental background of his artistic creation. The work is guided by the interest in the physical conditions of the drawing itself (materiality of the drawing), but also in the study of drawing as a fluid material of artistic creation, entering into the relationship with the image (drawing as a material). At the same time it deals with the process of creation itself and the phenomenon of repetition. The primary goal of the whole work is not the deliberate laying of pre-formulated questions and the subsequent search for their answers, the presentation of some finished truths, or the mere illustration of a certain issue, but rather the process of finding questions that emerge during the process of creation itself.
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CIRCULATION
Bartošová, Zuzana ; Vlasák, Robert (referee) ; Ambrůz, Jan (advisor)
The diploma project Circulation tries to solve the problem of repeating cycles. It is an object with organic shape, created from a tube with light circulation on it. This object is based on idea of human constantly repeating actions and processes, whether they refer to the human body and mind, nature or society. The object is created site-specifically in to the gallery (Brno Gallery OFF/FORMAT) and tries to fill the space. The line passing through the gallery space can be seen as a route or path, but it can also remind a movement without a clear goal, or go around in circles. The omnipresent cycle, is then an individual contribution to the whole and it can be presented as a irregular curve full of dramatic twists and turns, ups and downs. The light (made by digital LED strip), which constantly copies the organic shape of the tube, represents an endless flow of information. The object tries to point out the never ending circulations in our lives; the object does not solve the problem, it is rather a statement.
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PATTERN PAINT ROLLER LAB
Giacintová, Zdeňka ; Arndt, Jan (referee) ; Ondrík, Jozef (advisor)
My work focuses on the technique of pattern paint rollers and their historical context. Above all, the work presents an opportunity for me to engage with a phenomenon that was very popular in its time and to explore its potential beyond traditional perceptions. Through a series of tests, I experimented with creating new designs and explored the possibilities of this technology, which included, for example, tests of the materiality and size of the roller matrix or the transfer of the decor from its typical interior setting to an exterior environment.
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Repetition and paradox of genre fiction
Sommerová, Zuzana ; Zuska, Vlastimil (advisor) ; Dadejík, Ondřej (referee)
The Bachelor thesis is concerned with the issue of the paradox of genre fiction which was presented by Deborah Knight. This paradox is based on the question why the readers and the viewers are spending their time by reading and watching stories they are already familiar with so they know what the stories will be about and how will they end. The author is proceeding from Noël Carroll's similar paradox of junk fiction. First part of the text is occupying with the characterization of the aesthetic experience, the principle of repetition in the works of art and the definition of the term of genre. After that in the second part the particular conditions of the paradox are verified.
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ORNAMENT structure and sign
Vancl, Kryštof ; Hůla, Zdenek (advisor) ; Bláha, Jaroslav (referee)
Vancl, K.: Ornament, structure and sign /MA Dissertation/ Prague 2011, Charles University in Prague, Faculty of education, Art education department The MA dissertation Ornament, structure and sign is a thoughts project, which considers its own topic based on philosophical texts from J. Derrida, M. Foucalt and J. Patočka. Ornament as a topic includes its fundamental questions, what is and how ornament appears today. Immanently there is an expression of ornament, which marks an order of repetition and an extensive reference to ornament, which masks his culture and society on the other side. Own project is focused on pass over classicism again, find original and discover new meaning of ornament in a structure and sign. True difference of expression and reference became its own detecting, following by next step to ritual meaning and from hear through ornament as repetition and reproduction sign to being in present until to deeper understanding of my-self in personal structure. Thanks to this knowledge seeing beauty of ornament seems to be more valuable. At last the project of ornament brings also theoretical basement for painting and didactic in art education. Key words: ornament, expression and reference, ritual meaning, structure of repetition, presence, phenomenology
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